Prime Laser — Laser Equipment for Beauty Treatments

Logo redesign and corporate identity concept, layout design for printed materials, catalogs, and manuals, and development of merchandise designs based on the new concept for Prime Laser

REASONS FOR REBRANDING

The previous logo and visual identity, created 15 years ago, now look outdated, irrelevant, and do not reflect the brand’s new values. In addition, technical issues arose during printing, particularly with the logo’s reflectivity.

TASK

Be sure to keep the oval around the letters, as it has become our signature feature over the past 15 years.

The new visual identity should reflect the brand’s core values: bringing prosperity and wealth to our clients, as well as wisdom and beauty. The brand must convey a sense of security, prestige, premium quality, sophistication, elegance, and professionalism.

Key Moods

premium quality
aesthetics
professionalism
prestigious appearance

Location Ukraine

Niche Laser Equipment for Beauty Salons

Designed Logo redesign, brand identity concept, print materials, design of presentations, catalogs, manuals, and other printed materials

Points of Differentiation

Contrast
Deep, elegant blue
Use of corporate graphic device

FEEDBACK

Thank you for your trust

There's only one word for it—orgasm. We're really looking forward to more of the same; it's so great—finally, someone has managed to satisfy us. Everyone's thrilled!!!!